We provide global marketing strategy to young B2B start up companies. We specialize in providing end to end marketing strategy analysis:
- Market Definition: Provide a deep understanding of the market trends, served addressable market, market segments (leveraging different criteria such as region, demographics, price range, technology etc).
- Competitive Analysis: Provide a through analysis of the major competitor players including strengths, weakness, opportunities and threats (SWOT analysis).
- Pricing: Provide guidance of the different price points based on existing competitive price points, profitability analysis, short and long term goals of the organization.
- Persona Analysis: Analysis of the buying persona and user persona and how marketing should address their needs.
- Marketing Plan: Strategies to leverage on-line, off-line tactics, advertisement tools and ROI for the strategy selected.
- Sales Readiness: Ensure alignment of the sales and distribution process and tools required by the sales team with the marketing strategy.
- Support Readiness: Ensure alignment of the support team to continue to deliver on the brand promise.